↧
Image may be NSFW.
Clik here to view.
Clik here to view.
Identifying a customer benefit vs. a feature
When it comes to selling the consumer on a new product or service, the topic of customer benefits and features will be your topline tool. Buy this model because of X! You need this product because of...
View Article
Image may be NSFW.
Clik here to view.
Clik here to view.
The importance of a happy call
When the work is finished and the customer has signed on the bottom line, the job is over, right? Wrong. The job is just beginning. It’s time to deploy the happy call. The term “happy call” refers to...
View Article
Image may be NSFW.
Clik here to view.
Clik here to view.
Price is not a dirty word
Don’t treat price like a dirty word — the less afraid you are to talk numbers, the more comfortable your customer will be. So why are Comfort Advisors hesitant to talk about price upfront? For many...
View Article
![Personal Investments • Re: 401k investments [which to choose?]](http://i.imgur.com/wA51OIw.png)
